Winners’ Circle Kiosk

GlaxoSmithKline

Cubist was asked to design a new wall of honor that utilized computer interactive technology to highlight GSK’s Winner’s Circle “Diamond Tier”, its members and rewards; and provide a glimpse at the “golden ring” that is within reach for the entire GSK sales force. The Diamond Tier Experience provides increased recognition for those who have attained the highest level of acknowledgment and motivates new and existing sales force team members to aspire to reach this top level of achievement. In the end, two matching kiosks were built and installed at GSK’s offices in Philadelphia and RTP, North Carolina.

The display features glass sandwiched posters for displaying an honor roll of Diamond Tier Award winners and “Legends” (multi-year winners). A touch-screen interactive kiosk program allows users to obtain additional information about the awards program. DVD-based MPEG-2 video provides full screen, full motion, high-quality video. A web-based architecture allows GSK to remotely update information on the kiosk.

A “Secret Sound” audio cone installed in the ceiling above the kiosk provides localized sound for the interactive content in addition to ambient noise control. When the hallways are full of people the audio level rises (within the cone) so viewers can better hear. When the hallways are quiet the sound level is reduced.

Cubist Media Group teamed with Lynch Exhibits to complete the design fabrication and installation of the exhibits in Philadelphia and RTP.